I always like asking the question, “What's the best investment you've made in your business?”
The reason I like to ask is this: sometimes we squirm when it comes to spending money on our business. Right?!
But if you declare that you won't spend money … until you make some … well, that is a huge mistake!
Imagine the scenario where a shopkeeper opens up a shop, but refuses to buy any goods for it until she gets some customers. In this case, it's obvious that no customers will come because, well, there are no goods to buy!
This is true energetically as well. If you have your fists closed over the money you have, refusing to spend it and bootstrapping everything, it's going to take you longer to make money. Because you're literally blocking your energetic money flow.
So what's more important to you? (And it's different for everyone!) Is it more important to keep the money you've got, or to make more money quickly?
If it's the latter, and you'd like to make more money quickly, you've got to invest in a few things.
I can't tell you what YOU need specifically, but a few examples that were MUST HAVES for me when I didn't have much to spend were:
- Online scheduler — so potential clients could book consults with me
- Zoom membership — so I could meet with potential and current clients
- Quickbooks Online — bookkeeping without paper!
- Email marketing system — so I can (legally) email YOU
- Networking communities and/or mastermind memberships
- Business coaching and/or group programs specifically for business-building techniques
I know it can be scary to invest while you're still waiting for the cash to roll in, but hopefully can see that these investments will help you get some cash rolling in!
Don't isolate yourself, and don't always try to find the cheapest way to do something.
Stay tuned for Part 2, with a couple of horror stories for you — when I decided ‘cheapest' was my best option. (I was always, always wrong.)
Until then, I'd love to hear from you! What's the best investment you've made for your business thus far? And, what are you afraid to invest in?