I've been asking other coaches and wellness practitioners where their best source of leads is, because I've become quite bothered by a certain approach that I've been inundated with, both on LinkedIn and on FB messenger. It's akin to cold calling. These people want to ‘connect' with me and when I see we have several mutual connections, I'll usually accept the invitation.
What happens next makes my blood boil!
They immediately send me a message with a pitch for their services!
Um, we don't even know each other yet! It feels like they're asking me out on a date without even knowing my name, let alone who I am, what I stand for, and most importantly, what I'm looking for.
Okay, so if you listen to any of my suggestions, please hear me say this: Don't use this marketing tactic. It's a total turn off, and you'll completely blow the opportunity to build the know-like-trust factor.
So what do you do instead?
Here are 4 ways to get leads this week:
1. The easiest way to get a bunch of leads at once is through speaking. Whether you host your own workshop, or you speak to a group, it's likely you'll come home with 50%-100% of the attendees wanting to stay connected with you.
2. Another easy (and free) way to get leads is through referrals. If you're clear on your ideal client and the problem you solve, it becomes very easy to send referrals your way.
3. An overlooked strategy for leads is networking. I say ‘overlooked' because many say it doesn't work for them. The reason this doesn't work is because they show up and socialize, but they don't show up with a strategy to book calls. My recommendation for you is to have a plan for how to turn conversations into calls booked.
4. Finally, there are many social media strategies that are effective, and not all of them are long-term solutions, like FB ads and FB groups! By simply posting a powerful call-to-action on Facebook with a link to your calendar, you could have calls booked by the end of this week!
Whatever strategies you decide, take the time to learn about your ideal client and be sure you know what they are looking for. And, please, don't think cold-calling via private message is the way to your ideal client's heart.